How to read a Refund Score

What is a Refund Score?

A Refund Score shows how rarely a business's customers ask for their money back. It's worked out from the business's real sales in its payment platform (Stripe, Paddle, Lemon Squeezy, Polar or Dodo Payments), so it can't be written, bought or edited. It's the opposite of a review: instead of what a few people chose to say, it shows what every customer actually did.

The number: higher is better

The score is 100 minus the percentage of sales where the customer asked for some or all of their money back. So a higher number means fewer unhappy customers.

100Nobody has asked for their money back. Not once.

97About 3 in every 100 customers asked for some or all of their money back.

90About 10 in every 100 customers asked for money back.

The ring colour: how much is behind it

A 97 from 5,000 sales tells you a lot more than a 97 from 100 sales. The colour of the ring shows how many sales the score is based on, so you know how much weight to give it. Businesses never show their exact sales, only the band.

Kitten10+ sales

Tabby100+ sales

Ginger500+ sales

Tiger1k+ sales

Panther5k+ sales

Lion10k+ sales

Why you can trust it

It comes straight from their payment platform. We only ever read the business's sales, never change anything. The owner can't type in or edit their score. They can only choose whether to show it.
Every sale counts. Not just the customers who felt like leaving a review. Full refunds, partial refunds and chargebacks (where the platform reports them) all count, once per sale.
The website is verified. We check the business really owns the site before its score goes public.
It stays up to date. Scores refresh from the payment platform every few hours.

What does "pending" mean?

A badge shows a grey question mark while a score isn't public yet. That happens when the business has fewer than 10 sales, hasn't finished verifying its website, or its subscription has paused. It doesn't mean anything bad about the business.

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